www.blackle.com might be gimmicky – but it is a perfect example of the way that mass action can have massive reactions. In this case, using a search engine designed to use less energy in lighting up your computer screen, has so far saved 203,250.862 Watt hours. And if you set www.blackle.com as your home page, you’ll see the figure going up as well. I just wishe they’d bother to add all the other functionality you get with the higher energy version.
It’s a shame you can’t see a similar measure of energy saved by mass scale repetition, such as switching to low energy light bulbs, or making sure your electro equipment isn’t left on standby.